Cover letters are so late!
I write a lot of resumes. I mean a ton. It is a tedious process but if you know me- I make everything super deep and thoughtful. I live in my mind. I also live for stories and learning about the history of people, places, and things. A resume is the history of people’s career choices. When you dig deeper and speak with as many people as I do- you hear the stories of why they quit a job, got fired, or stayed somewhere for years and years. I enjoy it. But as a HR profession on my “9-5” I notice the lackluster love cover letters get with this awesome resumes. Trust me, you want your cover letter to mirror your unique resume. I have been passing the word to my clients to help them be more competitive. So guess what, I gotta tell you too!
You will see resume packages that come with a cover letter- standard stuff, right? I do think you need a starting point to open conversations with Recruiters and Hiring managers. Typically, a cover letter does that. As the employment market evolves and competition gets stiffer, the decision makers wanna get right down to business. Cover letters (IMO) contain so much fluff and filler communication that you can barely understand what a candidate can do! I have seen cover letters that go on for paragraphs about how stellar of an employee they are to folks talking about their personal business. I cringe every time. I think the real reason cover letters get so out of hand is because…. WHAT THE HELL DO YOU PUT ON THEM!?
Let’s cancel the cover letters and look at writing “pain point letters”. What are those? Well, first it gets right down to the nitty- grit! (did I spell that right?) Your resume should point out why you are the right one for the job so your cover, I mean, pain point-letter should too. We call it a pain point letter because it directly communicates the ‘pain point’ an employer is looking to address in filling the vacancy. Here is some guidance. Your new pain-point letter should address:
· Their need and how you can fix it
· What you have done in your previous experience that directly relates to their mission
· You researched their organization history and understand the mission
· Short term or long goals for both you and the organization working together